Previously at
Why I am awesome
Pixel perfection
I refine every design element for clarity and purpose, ensuring polished, meticulous outcomes.
Intuitively delightful
Designing experiences that feel effortlessly delightful, satisfying and easy to use.
Simple & sophisticated
I transform intricate processes to embody simplicity without sacrificing deep functionality.
Beyond Screens
I seek to ensure real-world interactions are enriched both on and off the digital platform.
My design process
Understand the Space
I immerse myself in the project's ecosystem through comprehensive research to grasp user needs, market trends, and tech possibilities.
Map out Processes
I outline project pathways, identify key interactions, visualise touch-points and flows to communicate my understanding of project scopes.
Ideate and Iterate
Through cycles of feedback and refinement, I explore various solutions, pushing the envelope, and fine-tuning the design to perfection.
Deliver and Evaluate
I assess the impact, gather user feedback, and measure success against objectives to inform and schedule future improvements.
My design philosphy
Learn
Understand deeply, stay curious.
Enact
Transform knowledge into action.
Impact
Measure value through effect on the real world.
Things I love doing away from design
Things that cause me grief
Things I read to escape from grief
